by Jac La Tour
Have you ever had a craving for a chicken sandwich after a Sunday service, only to discover that your favorite chicken establishment observes the Sabbath and is closed for the day?
As a ministry leader, odds are good that you support this business decision, in spite of your waylaid plans. Just like it may bring a smile to your face to spot a Bible verse printed on the paper goods at a take-out joint. But what about the rest of America? Is the average consumer just as supportive of overtly Christian business?
A recent Barna survey asked if people would be “more likely or less likely to buy a particular brand if they knew it was from a company that embraces and promotes the Christian faith, or wouldn’t it make a difference.”
According to the survey results, “…one-third of all U.S. adults (37%) said they would be more likely to purchase from this type of business (with 22% expressing the highest level of interest possible on the five-point scale)…Only 3% said such a faith connection would make them less likely to support this type of organization and its products, resulting in a favorable-to-unfavorable ratio of 12 to 1…Most consumers (58%) were indifferent to whether or not a company actively embraces and promotes Christianity.”
This certainly rings true at ECCU. For us—and likely for you, too—our Christian faith and business principles are the very things that draw people to us. Whether you’re a church, crisis pregnancy center, or financial institution like us, claiming the name of Jesus as your reason for existence is likely why people walk through your doors in the first place (as opposed to going somewhere else to have their need met).
It’s probably safe to say that you support Christian businesses and ministries whenever you can, but let’s go a step further: What if you discovered you were purchasing products and services from an organization clearly supporting causes contrary to Scripture? What would you do?