by Mark Jones
In a study by Grey Matter Research, 43% of those who visit a church’s website do so to find the times of the services. Other common reasons include what activities are offered (29%), map or directions to the church (28%), watch a streaming video (26%), and listen to a streaming audio (26%).
If these are the main reasons people visit your website, how easy do you make it to find this information. After conducting the survey, Grey Matter randomly checked 20 websites of churches in Memphis, Tennessee and Grants Pass, Oregon. On half of the churches checked, maps or directions to the church weren’t provided. How about your church? Have you looked at your website recently to see if this information is available and to see how easy it is to find if you do have it?