Do online givers look or behave differently than those who chose to give by check or with cash? Recently, our partners MinistryLinq and ECFA published some research on this topic. Among the insights they uncovered—online givers are:
- Not new to giving
- Responsible about where they give money
- Younger than offline donors
- Both genders
This profile can help us communicate online in ways that show people how our ministries reflect their values and practices. The result can be more engaged, loyal, and generous givers.