In a study by Grey Matter Research, 43% of those who visit a church’s website do so to find the times of the services. Other common reasons include what activities are offered (29%), map or directions to the church (28%), watch a streaming video (26%), and listen to a streaming audio (26%).
If these are the main reasons people visit your website, how easy do you make it to find this information. After conducting the survey, Grey Matter randomly checked 20 websites of churches in Memphis, Tennessee and Grants Pass, Oregon. On half of the churches checked, maps or directions to the church weren’t provided. How about your church? Have you looked at your website recently to see if this information is available and to see how easy it is to find if you do have it?
“Over the past several years, many churches made the mistake of borrowing everything a bank was willing to lend them. As a result, many ministries are facing the strangling hold of lenders and interest payments. Seek to restructure the debt…and resolve to never again borrow an amount of money that would jeopardize the ministry.” – Joseph Sangl, Top 10 Financial Mistakes Churches Make
Yeah, that hits a nerve for me. So I would add this to Sangl’s advice: Along with resolving to never allow debt to jeopardize your ministry, align your ministry with a financial partner who cares about your vision as much as you do and will help protect you from such decisions.
Check out the rest of the list at Top 10 Financial Mistakes Churches Make. Has your church bounced back from making any of these common mistakes? How did you recover?