With 87% of the U.S. adult population now carrying mobile phones, (52% of them Internet-enabled smartphones), people are changing the way they buy things.
According to a survey recently released by the Federal Reserve Bank, 15% of mobile phone users have purchased something with their phone in the past 12 months. The most common “purchase” is online bill payment, which may include a donation to your ministry organization. [read more]
Have you ever tried to look at a website on your smartphone only to be frustrated because you can’t really navigate the site easily? With more than one billion smartphones now in use worldwide, nonprofits are reporting that up to one third of their web traffic is coming from mobile devices. So how easy is it to navigate your ministry’s website with a mobile device? [read more]
In a study by Grey Matter Research, 43% of those who visit a church’s website do so to find the times of the services. Other common reasons include what activities are offered (29%), map or directions to the church (28%), watch a streaming video (26%), and listen to a streaming audio (26%).